(WordTonic x Linq Competition)
About the Brief
This WordTonic challenge was for Linq, an app built to make intimate sharing safer.
The task: write an Instagram ad that shifted Linq’s messaging from protection to connection, positioning it as a dedicated space for intimacy, in addition to being a safety tool.
Writers were encouraged to explore how privacy can actually enhance closeness. The copy needed to feel bold yet subtle, without crossing Meta’s strict ad rules.
Ad #1 Copy
Like lying together on a fluffy rug in front of a fireplace…
inside a bank vault.
Linq keeps what’s between you two…between you two.
Ad #2 Copy
Feels like being in bed together.
Even when you’re not.
All your private moments, all in one place.
Maddie Talbert | Content Writer 