About the Brief
Client: A fictional funeral home created for a WordTonic copywriting challenge.
Challenge: Write homepage copy for a funeral home that balances warmth and professionalism – or take the dark humour route without crossing the line into insensitivity. The goal was to make a difficult topic approachable while maintaining trust and empathy.
Copy Choices:
- Took the dark humour route to disarm readers and make the brand feel human, not heavy-handed
- Grounded the humour in relatability and compassion, acknowledging the real financial strain many families fact when planning funerals
- Chose the name “Cheap & Cheerful Funerals” – a twist on a common phrase that signals affordability and breaks away from the usual somber tone
- Opening line immediately establishes the value proposition and emotional relief the brand offers
- Used conversational English and simple phrasing to keep the tone friendly and unpretentious
- Balanced light, witty headlines with empathetic reassurance to maintain credibility
- Challenged the typical funeral home voice by showing that compassion and humor can coexist, particularly when the humour serves empathy
Mourn your loved ones, not your savings.
Because grief’s hard enough without a payment plan.
Resentful that your dearly departed is resting in peace while you juggle the bills? Our affordable burial and cremation services allow you to grieve properly, without adding debt to your distress.
Choose their send off
Burials
Starting at £1000
Classic services for the traditional types. Go as simple or as lavish as you’d like.
Cremations
Starting at £500
Keep your loved one on the mantelpiece or scatter them to the winds.
Non-Traditional
Call for a quote
If your loved one was a bit alternative in life, we’ll make sure their farewell feels just as unique.
About Cheap & Cheerful Funerals
No one wants to be at a funeral. Even fewer people want to be at a funeral they had to go into debt to pay for.
In a world where people can barely afford to die, families are often left to foot the bill.
That’s why Cheap & Cheerful Funerals have spent over fifty years keeping final farewells fair and affordable.
We can’t take away the pain, but we can take care of everything else.
Maddie Talbert | Content Writer 