About the Brief
Client: Cheeky Plant Co., an Australian online plant gift shop.
Challenge: Write a short newsletter highlighting four trending products and teasing a blog post using their pun-filled, upbeat tone. The goal is to encourage clicks to the website.
Copy Choices:
- Opening line positions plants as the smarter, longer-lasting alternative to flowers
- Wove in authentic Aussie slang to reflect the brand’s personality without overstepping into stereotype or caricature
- Used a friendly, conversational tone to make the email feel like a note from a friend rather than a promotion
- Created unique, product-specific CTAs instead of generic “shop now” buttons
- Focused each product line on a relatable scenario so readers could picture who they’d gift it to
- Used short, punchy one-liners to fit the 200-word limit while keeping every sentence purposeful and easy to scan
Maddie Talbert | Content Writer 